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Keywords' latest acquisition is Liquid Development - MCV

Keywords' latest acquisition is Liquid Development

Services firm adds US art outsourcing studio to its offering
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Keywords Studios has made yet another acquisition, this time bringing US art firm Liquid Development into the fold.

Liquid’s focus on art outsourcing compliments last year’s acquisition of India art studio Lakysha and a recently opened Seattle outfit, enhancing Keywords’ offering in this field.

The studio is based in Portland, Oregon and was originally founded in 2000. Its clients include 343 Industries, Warner Bros, EA, Microsoft, Zynga, Disney Imagineering and DeNA.

Keywords has acquired a number of firms over the last year including Babel Media, Binari Sonori, Lakysha Digital, Liquid Violet and Alchemic Dream. Most recently, it acquired localisation firm Kite Team.

”The acquisition of Liquid Development significantly increases the scale of our art services business line, giving us greater penetration of this large and strongly growing market as well as increased access to this early entry point in the video games development cycle,” says Keywords’ chief exec Andrew Day. 

“We have already seen how our newly opened art studio in Seattle is able to act as a ‘front end’ for art production in our Indian studios and we look forward to accelerating this model with Liquid Development. We warmly welcome Liquid’s highly talented team and collaborators to the fast growing Keywords group and we look forward to continuing to build upon the excellent reputation and client base enjoyed by the Liquid Development brand.”

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