King has clarified this morning's news that it is opposing the trademark application for stylish RPG The Banner Saga.
As well as the word "candy", the casual games giant is trying to register "saga" as a trademark in terms of video games, and claims it was compelled to challenge The Banner Saga to deny other studios a precedent for using the word, according to Kotaku.
"We do not have any concerns that The Banner Saga is trying to build on our brand or our content," a spokesperson said. "However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future.
"In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion.
"If we had not opposed Banner Saga's trademark application, it would be much easier for real copycats to argue that their use of "saga" was legitimate."
The spokesperson went on to add that the "Saga" trademark is an important issue for King, claiming the brand is one gamers associate with the company.
King's games include Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga and Farm Heroes Saga.