Last of the Playfish founders Segerstrale leaves EA

Social gaming outfit co-founder 'to return to the world of start-ups', says Riccitiello
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Playfish founder and EA EVP of digital Kristian Segerstrale has left the company.

As reported by TechCrunch, Segerstrale is departing the publisher to “return to the world of start-ups”, suggesting that he may form a new company.

The EA exec is the last of the original Playfish founders to leave the publishing giant following EA's $400 million acquisition of the social gaming outfit in 2009.

Playfish COO Sebastien de Halleux and technology lead Sami Lababidi, who also co-founded the studio, left the company in early 2011.

EA has now moved to consolidate its digital publishing, marketing and Origin arms, which will now report to COO Peter Moore.

“Today, we are announcing Kristian Segerstrale’s departure from EA, and the consolidation of the digital publishing, marketing and Origin groups that make up EA Digital to report to our COO, Peter Moore,” said EA CEO Riccitiello.

“Kristian has elected to return to the world of start-ups where we first met him. I want to thank Kristian for the vision and tireless energy that he invested to help make EA Digital what it is today: a highly-efficient and digitally-tuned operation unlike anything else in the gaming industry. Kristian’s contributions strengthened EA and we wish him well in the future.”

“With the move of the EA Digital teams under Peter’s direction, he will now have responsibility for all of EA’s revenues globally – packaged goods and digital. Aligning the EA Digital groups in Peter’s organisation, which already includes Global Publishing, EA Global Media Solutions, Worldwide Customer Experience and Mobile and Social Publishing, gives us greater focus on how we can use digital tools to accelerate revenue growth and improve the customer journey across all of our business.”