Team17’s Debbie Bestwick will be speaking at next month’s Interface in a session dedicated to mastering that all-important pitch.
Bestwick will advise devs on how to best impress publishers, communicate the strengths of their game effectively, prepare for those unexpected questions, and generally give their title the best chance possible of being picked up.
Having pioneered Team17’s transformation from Worms developer into leading indie label, she has in-depth knowledge of what publishers want from studios and the projects they are working on. She has been instrumental in bringing indie hits such as The Escapists, Beyond Eyes and LA Cops to market, and her team is currently assisting with Playtonic’s Yooka-Laylee.
Bestwick’s session – Secrets of Success: How to sell your game to an investor/publisher – will begin at 3pm during the conference element of Interface, which takes place at St Mary’s Church, London on May 5th.
She joins a speaker line-up that already includes indie pioneers Mike Bithell and The Chinese Room’s Dan Pinchbeck, as well as crowdfunding experts on The £6m Panel and a quartet of PR experts.
You can sign up for the event here.
Interface will bring together over 350 firms in a series of one-to-one pitching meetings with publishers – with KISS one of the first to sign up, hunting for new games.
There will also be informative speaker sessions as well as panel discussions and keynote presentations focusing on the key issues facing the games development industry.
There are limited free passes for indie developers – sign up here to secure your place. For sponsorship opportunities contact Conor Tallon at email@example.com or Charlotte Nangle on firstname.lastname@example.org.
On the day, attendees curate their own experience – typically a day will be a mixture of taking in conference sessions and keynote talks, pre-arranged one-to-one pitching meetings (arranged by us) and ad hoc meetings/product demonstrations at the exhibition. The entire day is designed to bring all aspects of the videos games industry together through an array of methods.
The conference schedule for Interface 2016 is as follows:
09:30 Registration & Coffee & Networking
10:00 Conference Welcome
10:10 Opening Keynote Discussion: The £6m Panel
Andy Robinson, Playtonic
Charles Cecil, Revolution
Thomas Bidaux, Ico Partners
Chris Mehers, Edge Case Games
Leading crowdfunding experts who have together raised more than £10m via the likes of Kickstarter discuss the merits and dangers of this method of raising money.
10:45 Going Global
The games industry is an international business. But what should you consider when building your game when trying to sell your game abroad? Euromonitor share their data
11:10 Panel Discussion: Is your game actually ready
So you’ve made a wonderful game and it’s ready for launch… but is it really? Will it pass certification? Have you checked for bugs and spelling? How do you make sure your game is good enough for the consumer? QA specialists, developers and publishers discuss the challenges they frequently face and how you can avoid them.
11:45 Coffee, Networking & Exhibition Visit
12:00 Indie Studio Surgey
Speaker: Dan Pinchbeck, The Chinese Room
Your questions about starting-up and running a small game company answered by Dan Pinchbeck, studio head of successful UK studio The Chinese Room. He's actually a doctor too, so the analogy holds (OK, so his doctorate is in first-person shooters but it still counts, right?).
12:25 Working With Tax Breaks
Experts in UK Games Tax Relief from UKIE and the BFI discusses how to make the most out of the Government’s support for games developers
12:50 Lunch, Networking & Exhibition Visit
14:00 Panel Discussion: Is self-publishing dead
Leading publishers and developers discuss the merits, and pitfalls, of using publishers when releasing a game
The secret art to discoverability
Tips and tricks from leading data analysts on methods you could adopt in getting your game noticed on the App Store, Google Play, Steam, Xbox Live and PSN
15:00 Secrets of Success: How to sell your game to an investor/publisher
Speaker: Debbie Bestwick, Team17
Tips, advice and support for small developers in pitching and selling their games to potential partners.
15:25 Coffee, Networking & Exhibition Visit
16:00 PR Power Panel Discussion
Caroline Miller, Indigo Pearl
Lauren Dillon, Premier PR
Stefano Petrullo, Renaissance PR
Tracey McGarrigan, Ansible Communications
Leading PR experts from Indigo Pearl, Premier PR, Renaissance PR and Ansible Communications will discuss working with the media, utilising video and how best to use social media. We will also discuss pitfalls for studios to avoid when trying to sell their game
16:35 Closing Keynote: 10 sure fire ways to maybe do interesting stuff that could work, possibly
Speaker: Mike Bithell
A leading games independent developers discusses his/her rise from the bedroom to an international gaming legend
17:00 Closing Comments & Take-Away Tips
Developers in attendance last year included Digital Tales, Honey Tribe Studios, Input Mobile, RedBreast Studio, Fat Pebble, Chilled Mouse, Viewpoint Games, Sigtrap, Milky Tea, The Project Factory, Torque Studios, R Control, MoonJump, Pixlebomb, Universally Speaking, The Hero That Ran, Wish Studios, Pixel Spill, Giftgaming, Fat Fish Games, RedSix Games, Cupboard Games, Fourth State, UpDownLeftRight, RGBird Games, Sliding Pixel, Kurly Entertainment, LYTE, The Dangerous Kitchen, Gunkatana, Antstream, Large Visible Machine, Oxford Audio Post Production, FlySoftworks, Playback Interactive, Distinctive Developments.
For more information, check out the Interface website here.