LGC 09: Microsoft writes off threat of streaming tech

Xbox Live boss says streaming machines wonâ??t be mass-market â??for the foreseeable futureâ??
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Microsoft has dismissed the possibility of streaming technology such as OnLive and Gaikai damagaing its Xbox business “for the foreseeable fututure.”

Speaking at London Games Conference this evening, Xbox Live EMEA boss Jerry Johnson told BAFTA HQ – packed by industry delegates – that streaming tech was “not on an accelerated timeline".

“I think streaming technology is something that [the industry] is betting on longer term,” he said. “Right now I don’t believe that technology can scale out against the experience we can offer on a local machine.

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