Jamie Macdonald, formerly BAFTA-winning SCEE WWS VP, has been hired as the new Codemasters senior vice president of production following investment in the studio from Reliance Big Entertainment.
The move represents part of what Codemasters are calling the “building [of a] strategic focus of a future portfolio” for the firm, starting with a “strengthening of studio leadership”.
“As the gaming landscape shifts, we are creating both a pipeline of world-class titles from our studios and strengthening our production operation to exploit existing and future digital delivery channels,” said Codemasters brand SVP Barry Jafrato.
“In creating this role and bringing Jamie on board, we add further focus to the production of that pipeline to benefit and complement the creative expertise of our Studio teams.”
Jamie Macdonald said he was honoured to be joining Codemasters.
“This is an incredibly exciting time to become part of the Codemasters family and I am relishing the opportunity to work across the company’s globally appealing content on multiple platforms while exploring new delivery methods and revenue models,” he said.