Samsung is to expand its Made for Samsung programme, designed to support mobile apps released exclusively on its range of smartphones and tablets, to games creators.
The platform holder will offer marketing and technical support to developers, rather than enticing them with cash or investment incentives.
Other services on offer include help with testing, promotion, analytics and distribution on the phone maker’s platform.
While it is yet to sign any indie titles, Samsung has previously made a push towards games development by integrating the Vulkan engine into its mobile OS.
Emerging platforms VP Mihai Pohontu told GamesBeat: “Exclusivity for us can be time-bound. We can continue to promote an app or game even after the exclusivity program is over. In the game industry, developers would normally find it hard to obtain a Hero image featuring in the other app stores.”
He added that the company’s support would include games created for its mobile VR headset, Gear VR, with cross-platform promotion a focus.
“Developers can get prime featuring on Gear VR-compatible games,” Pohontu explained.
“If you launch your VR app with us, you can also launch your mobile game and we will promote it.”