Mojang teams up with NetEase to develop custom Minecraft for China - MCV

Mojang teams up with NetEase to develop custom Minecraft for China

Franchise creator agrees to license Pocket and PC versions for region
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A new version of Minecraft is to be created for release in China.

The localised release is the fruit of a new partnership between Mojang, the Microsoft-owned creator of the build-it-yourself blockbuster, and Chinese internet company NetEase, which has developed games including Fantasy Westward Journey, Tianxia and Soul of the Fighter.

NetEase previously licensed Blizzard titles World of Warcraft and StarCraft II.

The custom game, ‘tailored for a Chinese market’, covers release on both PC and mobile, through the 'Pocket' edition.

“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game,” said Mojang CEO Jonas Martensson.

“NetEase understand our long-term vision for Minecraft and support Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”

“We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game,” added NetEase CEO William Ding.

“With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base.

“We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”

Mojang also put out a light-hearted announcement video following the announcement. You can watch it below:

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