Peter Molyneux has chosen LittleBigPlanet has the most important creative innovation of the past twelve months, as part of c&binet's review of the creative economy in 2008.
c&binet is an international network for creativity and business launched by the Department for Culture Media and Sport, the Department for Business, Enterprise and Regulatory Reform and the Department for Innovation and Skills.
As well as Peter Molyneux, its 'ambassadors' consist of influential figures from creative media such as Channel 4's Andy Duncan, Microsoft's J Allard and Universal Music's Lucian Grainge.
“LittleBigPlanet has outstanding creative vision," said Molyneux. "It’s from a British start-up studio and is one of the defining titles on the PlayStation 3.”