Popular mobile puzzle game Monument Valley is now two years old, and its developer has checked in with updated stats on how well the title has performed.
Total downloads across all major mobile platforms has now surpassed 26m. 3m were racked up in the first year, meaning the game was downloaded a whopping 23m times between April 3rd, 2015 and April 3rd, 2016.
Despite being a poster child for premium games on mobile, the vast majority of downloads – 21m – were free, largely from promotions via iOS, downloads through Amazon’s free Underground program, and so on.
That’s not to say the game isn’t earning. All-time revenues now stands at more than $14m, although there has been some decline over the past year. First year revenues were just over $8m, while second year figures come in at $6.3m.
The majority – 73 per cent – of the game’s revenue came from iOS users, while Google Play only accounted for 17 per cent. However, some tidy earnings came from sales of the soundtrack ($24,000) and official merchandise ($28,000).
2.4m players upgraded to the Forgotten Shores expansion pack – with Ustwo cheekily noting that the number of times the team has been asked to make more levels is “infinite”.
You can view the full infographic below, which also shows the peaks and troughs of the game’s download history over the past year. As you can see, promotions and discounts lead to spikes in downloads, as did the game’s cameo on Kevin Spacey’s Netflix series House of Cards. In fact, this led to Ustwo taking $69,484 in a single day.