Interviews in Newsweek have been fleshing out details about some of EA's little-known new IP - specifically new title Dead Space and the result of Steven Spielberg's collaboration with EA LA.
Head of the publisher's newly formed EA Games division Frank Gibeau has got the ball rolling in a post-restructure interview discussing the firm's approach to staying competitive in the busy FPS genres and how it will maintain gameplay innovation via its much talked-about new IPs.
During the conversation he briefly talked about the reportedly Unreal-powered Dead Space, a brand new FPS first talked about by analyst PJ McNealey.
"Given the number of platforms and the number of different ways you can develop games there's a lot of talent out there that, frankly, our company wants to start partnering with and figure out new ways to innovate and bring out games," he said.
"That sounds a little boilerplate but it's actually true in terms of how we started to think about Dead Space and what type of ways can we make a horror experience even more interesting. Guess what? There's a lot of people making exceptional horror experiences in the linear world, what can we do to start to partner there? That's just an example."
Meanwhile, an interview with Spielberg himself has detailed his new titles with EA LA.
First up is an 'action-puzzle simulator' codenamed PQRS which is described as mixing 'the creativity of the building-blocks game Jenga with the charm of a Saturday-morning cartoon'.
"It just seemed like a great thing for the entire family to play together over Christmas. Although you don't need the excuse of a holiday to enjoy it," said Spielberg.
The second game is codenamed LMNO and for 360 and PS3, described as a cross between movies North by Northwest and ET, with the player accompanying an on-the-run alien female as an ex-secret agent.
Said Spielberg: "The challenge is, can the game have an emotional impact on players while they are actively manipulating the world?"