Mind Candy has announced that its social networking title for children, Moshi Monsters, now boasts over 50m users worldwide.
The ubiquitous Moshi Monsters brand has grown rapidly over the course of its three-year life span, and Mind Candy has said that it expects to generate £60m from total gross Moshi Monsters related retail in 2011.
The company also says that over half of all children aged 6-12 in the UK own a Moshi Monster online, with similar figures in Australia and New Zealand and 15m registered users also playing in the USA.
“We’re thrilled to see Moshi Monsters experience such rapid growth across the globe” said Mind Candy founder and CEO Michael Acton Smith.
“We’ve hit 50 million users and have even more ambitious plans ahead. Our vision is to build the largest entertainment brand in the world for this new digital generation of kids.”