The UK is to host a new, high-profile event dedicated to the business of casual games in October.
The Casual Games Forum will debut during London Games Festival on Thursday, October 30th in the centre of the Capital.
The event – put together by Develop conference organiser Tandem Events – will be a one-day conference, with a morning track focusing on opportunities in the sector and what the future holds.
There will be two tracks in the afternoon, with one exploring the lucrative potential of casual games and the other taking on a more technical, development-centric feel.
"The casual games industry has grown dramatically in recent times and is rapidly saying goodbye to its niche tag as it becomes more and more mainstream,” Tandem Director Andy Lane told CasualGaming.biz.
“The Casual Games Forum has been designed with several aims in mind; to explore the business angles of this exciting market, but also to get under the skin of the more technical and practical aspects of developing casual games.
“As well as catering for those already involved in the sector, it'll offer those waiting on the sidelines the chance to learn more and perhaps more importantly, give everyone the chance to network together, either as future partners or possible competitors."
For more information, call Tandem Events on: +44 (0)20 7405 4500
You can visit the Tandem website here.