Marketing consultancy firm Peppermint M has formaed a new game studio-focused PR agency, Peppermint P following the addition of Keef Sloan to the company as PR director.
The offer has been set up to provide a PR offering to all development houses regardless of size - something the team claims is under-serviced.
Director Simon Jones said: "Having already delivered great work for clients such as Rockpool Games, Peppermint identified a need in the market; that of low-cost PR service aimed purely at the digital development industry.
Added Sloan: "Our vision is to provide a service to businesses operating in the development sector, and to assist them in boosting their profile through carefully managed media relations. We'll do this by spending time with our clients, listening to their needs and then helping them to identify the best routes to take to achieve their goals.
"I feel that Peppermint P is very well placed to offer a truly unique and cost-effective solution to developers of all sizes."