Microsoft will not unveil its next generation Xbox at E3 this year, an executive at the company has claimed.
Cedrick Delmax, marketing director of Microsoft France, told Le Point “I am not convinced things will happen this year”.
“Xbox 360′s cycle is not at all finished. The proof is that we don’t see the logic in cutting the price this year,” he added.
“E3 is still premature. What’s certain is that there’ll be nothing new in 2012.”
Delmax's claim comes hours after a Sony executive told the publication that the next generation PlayStation would likely be announced after Microsoft makes its first move.
It had previously been speculated that both PS4 and Xbox 720 would make an appearance at E3 this year.
Develop’s sources last year said the next generation Xbox would launch in the latter half of 2013, with the next PlayStation arriving some time afterwards. Nintendo’s Wii U appears to be the only new home console that will be openly discussed at E3.
“We’re not here to counter Nintendo and they’re not here to fight the other manufacturers,” Delmax said. “Nintendo has put itself in a different cycle, they’re advancing at their own pace.”