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Ouya taking on China with Alibaba investment - MCV

Ouya taking on China with Alibaba investment

'Markets, like China, without the baggage of the US console market, could be the game console leaders in ten years,' says CEO Julie Uhrman
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Ouya has confirmed it is receiving investment from Chinese e-commerce giant Alibaba as it prepares to bring its library of games to China

The deal, which could be worth as much as $10m, will see Ouya games made available on Alibaba’s Tmall set-top box. The move is part of the Ouya Everywhere initiative launched in 2014 to bring its games library to other devices.

The microconsole outfit has said China and other global markets are now a focus for the firm as it looks to expand both its developer and consumer base.

“Markets, like China, without the baggage of the US console market, could be the game console leaders in ten years," said Ouya CEO Julie Uhrman.

"That's where Ouya wants to be."

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