“One thing I have to do, and it's my job, and my development team's job, and my marketing team's job, is make you not want to trade the game in.”
Those are the words of EA Sports boss Peter Moore. The publisher has been one of the leading lights in the DLC code movement that sees those who buy pre-owned games locked out of certain in-game content.
In EA’s case, this will soon include online multiplayer. Those who buy a used game will have to fork out for a new code directly from the publisher to access the blocked content.