It's a juggernaut that just will not stop. PlayerUnknown's Battlegrounds has hit the 10million mark for units sold, according to a tweet from PlayerUnknown himself, Brendan Greene.
The game simply continues to grow. We even wrote about the game hitting 8 million unit sales only two weeks ago. Which means that the game has sold two million units since August 21st. It's an absolutely crazy figure for a game that is still in Early Access.
Why the sudden rush of sales is anyone's guess. It could be that recent esports tournaments, which were held at gamescom in Cologne and broadcast before the August Bank Holiday, made a big impact on players. It could be a totally natural form of growth and word of mouth, both from streaming and friends who play. In any case, it doesn't seem to be stopping.
The next thing on the list of achievements that the game could potentially earn is breaking the Steam Concurrent Player record. At present, that record is held by Steam developer Valve's Dota 2 game. It has already gone past Grand Theft Auto V and the Valve developed CS:GO. It has already beaten Dota 2 for concurrent players over the Bank Holiday weekend. But the game would need to exceed 1.3million players to break the record set by the popular MOBA.