PlayStation to support London Pride 2017 festival

Announcement on twitter with the tag line 'For All The Players'
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Sony's PlayStation UK twitter account has announced that the brand will be sponsoring this year's London Pride festival.

The festival which takes place between June 24th and July 9th is a celebration of the LGBT+ community with concerts, events and parades throughout London.

According to Playstation EU's social media manager, Eric Whelan, the plans for this have been in the works for a while.

"We've been working on this for about 8 months, so it's a big deal," Whelan said via his twitter account. "#Pride2017is the best place to show PlayStation's inclusivity. And it's not some kind of corporate step. #ForALLthePlayers is a project of the UK team and PSEU's LGBT group, so it means a lot to us."