Casual games developer PopCap has appointed Ben Rotholtz to the newly-appointed role of vice president of marketing.
Rotholtz previously worked at RealNetworks, looking after its online music service Rhapsody. As PopCap's first senior marketing exec he will guide PopCap’s web presence, advertising, public relations, marketing and promotional efforts.
“We’re elated to have Ben joining our executive team and building our fledgling marketing department into a powerhouse,” said CEO David Roberts.
“Ben will oversee all aspects of our marketing and will be responsible for driving programs and campaigns that support our casual games while further burnishing our corporate brand and making it a household name. We’ve enjoyed considerable success without the benefit of any formal marketing beyond public relations to date, and we’re very excited to realise the benefits Ben’s expertise and experience will have on our overall market presence and consumer awareness.”