Sony has teamed up with Shanghai Oriental Pearl Culture Development to take the PS4 to China.
Earlier this year the Chinese government lifted its 14-year ban on foreign console sales on the provision that they operate out of a newly set up free trade zone in Shanghai.
Sony’s partnership with Oriental Pearl Culture has established two new company’s, one responsible for production and marketing of the PS4, and the second will manage other business-related services such as licencing, distribution and software R&D.
The console firm will own 70 per cent of Sony Computer Entertainment Shanghai, and 49 per cent of Shanghai Oriental Pearl Sony Computer Entertainment Culture Development, according to Engadget.
Last month Microsoft revealed it would be teaming up with BesTV New Media to release the Xbox One in China in September. This will mark the first official Xbox launch in the country.
Despite both Sony and Microsoft announcing China console launches, it is not yet clear how recent guidelines from the Chinese government will affect Western-developed games.
Current regulations restrict the sale of games that feature gambling-related content or features, anything that violates its constitution, anything that harms the country’s reputation, security or interests and titles that promote or incite obscenity, drug use or violence.