Sony will be giving attendees of this year's GameStop Expo an "in-depth" look at the PlayStation 4.
The expo, only in its second year, is pushing for growth, and there's no better way of boosting attendence than offering one of the first looks at the next genertion of console gaming.
In addition to the physical console, Sony will be showing off its launch titles.
The press release is a bit vague as to whether or not this means the full launch lineup, and if attendees will actually be able to get hands-on time with the console.
The GameStop Expo will be held in Las Vegas, Nevada on August 28 in the Sands Expo and Convention Center.