Richard Branson will use next month’s E3 in Los Angeles to unveil Virgin’s return to the video games business.
According to our sister site MCV, a launch event is being planned for June in LA with Branson himself in attendance.
This is a major coup for the US trade show, but also signals the return of one of the most exciting and successful brands to have ever operated in the games industry.
Branson was one of the first to see the potential of computer software as a global entertainment business, setting up Virgin Games in 1984.
The new gaming service rumoured to launch at E3 will seek partnerships with leading publishers and content owners, offering new and unique opportunities.
Ambitious and global, the business is expected to run across the leading console formats and feature the most popular games on the market.
MCV understands that the new video games venture will be online-only and again challenge-based, possibly built on a technology acquisition.