More developers make more money on average on Vita than they do on mobile, Sony claims.
SCEE senior business development manager Shahid Ahmad made the bold claim to Polygon, and stated releasing on the portable console was a great investment for developers looking to build a business.
He also likened putting a game on the iOS App Store to playing the lottery, given the problems with discoverability in the face of so many competing titles.
"More developers make more money on average on Vita than they do on mobile," said Ahmad.
"When people buy a Vita, they want to purchase games. I tell developers, if you're trying to build a business, then building your game and bringing it to Vita is a great investment.
"If you want to play the lottery, then putting a game on iOS is more like that. You're scratching that and hoping you get discovered, hoping that a lot of people talk about you. Whereas Vita, every week when there's content coming out, people buzz about it and it spreads like wildfire, because everyone's firing that console up every day to look at the content and talk about it."
Sony gave indies centre stage during its PS4 and Vita presentations at Gamescom this week, as part of the firm’s plan to position itself as the go to console for indie developers.
Games such as Edmund McMillen’s RebirthMike Bithell’s Volume and Vlambeer’s Wasteland Kings were showcased at the conference, and are all set to land on Vita next year.