A website has appeared teasing a big announcement from Sony's Playstation division on February 20th at 6PM EST.
The company has been hinting the unveiling of its next generation console, with one executive suggesting it could come before E3.
The site is mostly fluff, providing only the time and date of the announcement alongide a lot of icons familiar to any Playstation owner and a mailing-list sign up.
If this isn't a console announcement, many in the industry will be eating their hats.
"Sony is inviting investors and media to the Feb 20 event; that means console announcement. I'm genuinely excited, although I will be in LA," said analyst Michael Pachter over Twitter.