SpeedTree adds new licensees

THQ, Southlogic and DATAcrea sign up for foliage tech
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Three new companies have signed up as licensees of IDV's SpeedTree technology.

THQ has licensed the foliage middleware for multiple titles, including UK-developed 50 Cent: Blood on the Sand, while Southlogic Studios will be using the tech on Deer Hunter Tournament. Slovakia-based developer DATAcrea has also integrated it into the forthcoming GolfBlaster3D.

Speaking on the THQ deal, IDV CEO Chris King said: “Thanks to the originality and diversity among THQ studios. This agreement means new opportunities for SpeedTree to shine in a variety of genres and distinct environments. We look forward to supporting them in creating an outdoor look and feel unique to each project.”