Alienware revealed plans for a September launch of its Steam Machine at today's Steam Dev Days in Seattle.
The news escaped the press-free conference thanks to devs on Twitter, specifically Dave Oshry of Hot Blooded Games.
Valve organized the conference to drum up support for its plans to invade the living room, traditionally the territory of consoles, with a new line of Linux-powered PCs manufactured by third parties and dedicated to entertainment.
Dell subsidiary Alienware is one of a dozen third parties already signed on to make Valve's plan a reality.
Conference attendees were not only hammered with information about Valve's plans for the Steam ecosystem, but walked away with their own free Steam Machine and Steam Controller.
Alienware's global marketing director Bryan de Zyas later told TechRadar that the September launch date isn't entirely set in stone.
“We are planning to be ready for the holiday season,” he said in an e-mail. “September is our goal but that is still a long time away and things can change.”
This isn't the only news to come out of the event: today Valve boasted an active user base of 75 million on Steam, reaffirmed its intention to include TV, music, and Movie apps for SteamOS before release, announced plans to extend support for another 12 local currencies, and revealed a new Steam Controller minus the original touchscreen.
That's quite a lot of information in just one day, so stay tuned to Develop and follow #SteamDevDays on Twitter to keep up with the latest news.