Avalanche Studios founder Christofer Sundberg says he understands the disappointment surrounding the Xbox One reveal, but believes it has more to do with presentation than the actual hardware.
Last week's show left some concerned by the lack of actual video game content, as Microsoft chose to focus on the entertainment capabilities of the new console.
"I understand the disappointment of many fans, but I am confident their disappointment is in the lack of focus on games during the reveal, rather than in the console,” Sundberg told Videogamer.
“I hope that Microsoft will turn that around during E3.”
Microsoft has faced a great deal of backlash over the decision, but some including Sundberg say it makes sense for the new console to first focus on winning a wider audience.
"I personally understand the focus on TV and cross-media entertainment at the reveal," said Sundberg.
"If Microsoft had presented the Xbox One as the 'ultimate gaming console' they’d quickly lost the attention from mainstream media."
Sundberg says his studio, best known for the Just Cause franchise, has been working with the Xbox One for some time.
"Our impressions from first sight until the recent public reveal have been positive," he said.
"It's an impressive piece of hardware, and powerful hardware will obviously help our games look fantastic."
Explaining that most of the controversy over the entertainment focus and pre-owned policy revolves around a lack of information rather than facts, Sundberg said the actual next-gen battle hasn't even begun yet.
"Once [Microsoft has] cleared any remaining question marks around touchy subjects like always-on and second-hand sales, they are able to focus on the games and the real console war can finally kick off," he said.