Not content with seeing EA sign up a number of leading independent third party developers, THQ has this morning unveiled the THQ Partners programme.
Like EA Partners, THQ Partners offers "select developers and publishers access to THQ's global retail and online publishing network".
The division will be led by VP Tim Walsh, who joins THQ from in-game ad firm IGA.
"I'm extremely pleased to join THQ and launch THQ Partners," said Walsh.
"I'm looking forward to working with a select number of world-class developers and publishers to distribute their great games through our global network."
Ian Curran, EVP, THQ Global Publishing added: "THQ Partners is charged with maximising the efficiencies of our global distribution network by enhancing our product offerings with quality games from developers and publishers who don't have the benefit of our extensive retail and online sales operations."
THQ says it is inviting potential partners to meet it at E3 - interested studios should contact firstname.lastname@example.org