Activision has joined Tiga on the games tax relief campaign trail.
The publisher's SVP of worldwide studios Brian Ward joined Tiga's CEO Richard Wilson at meetings with MPs this week to argue the case for 'the urgent introduction of Games Tax Relief that was announced in the last Budget'.
The meeting came in advance of the new UK coalition Government's Emergency Budget, set for June 22nd.
Previous government Labour had said it would introduce tax breaks for games production 'similar to those available for film' if re-elected. But since being ousted from office, word has gone quiet behind games tax breaks.
Some industry insiders have even said it's now a pipe dream as the Lib Dem/Conservative coalition focuses on pressing matters like the UK defecit.
Undeterred, Tiga and Activision met with Don Foster MP (Liberal Democrat spokesperson for Culture, Media and Sport in the last Parliament), Jim McGovern MP (Labour MP for Dundee West), and Stewart Hosie MP (SNP MP for Dundee East) to argue the case,
Richard Wilson, TIGA CEO commented: “I am delighted that Brian Ward has been able to meet with Parliamentarians that recognise the challenges faced by the UK video games industry and understand the need for Games Tax Relief.
"The introduction of Games Tax Relief is the number one policy priority of the industry and is central to ensuring that the UK video games industry can compete on a level playing field with our overseas competitors.
“Games Tax Relief will be good for the UK games industry, good for consumers and good for the wider UK economy. It will generate more jobs, more investment, more innovation and more tax receipts for HM Treasury.”