The CEO of Bigpoint has warned that only those publishers with the right spread of browser, casual and mobile games will ride the digital tidal wave.
Heiko Hubertz is presenting the opening keynote at November’s London Games Conference.
The talk, ‘The Future of Online Games’, will explain that good ideas alone will not decide the winners of the digital frontier – it “depends not only on creativity and technology, but very much on an excellent business model”, he told MCV.
“Half of all the internet traffic is already generated by online game sites – online games are currently booming,” he explained.
“Not only are the sales soaring, but a range of companies in the sector are growing exponentially.
“Being successful with online games means developing a widespread portfolio of browser, casual and mobile games.
“It also means you must implement new technology to improve the gameplay and offer a selection of new possibilities, like cross-platform multiplayer gaming.
“To be internationally successful means you have to enter new markets.”
Bigpoint has become a massively powerful force in online games, with a number of hugely popular browser-based MMOs.
It runs a number of owned IP games including DarkOrbit, and unveiled open world online browser game PoisonVille at Gamescom.
Bigpoint also has deals to make games based on the Battlestar Galactica and Playboy brands.
The London Games Conference takes place on Thursday, November 4th. To book a place, contact Jodie.Holdway@intentmedia.