Mobile developer TinyCo is looking for help promoting its games through a revenue sharing and brand integration programme called Tiny Partners.
TinyCo is best known for Tiny Monsters and Tiny Village, and its games can frequently be spotted in the highest grossing category on the App Store and Google Play.
Despite this success, the company points out that the cost of user acquisition is at a premium and hopes the new programme will circumvent some of the problems seen in the early days of web advertising.
Tiny Partners works by giving other developers the chance to integrate the Tiny brand into their games through virtual goods and links to TinyCo games.
If a user downloads a Tiny Co game through the partner's link, that partner will recieve a fifty percent cut of all revenues generated by that user.
"With TinyCo, we were treated like a partner, not just a vendor," said Dave Yonamine, CEO Mobility Ware and an early partner in the program.
"TinyCo was willing to share their revenue with us. Other companies were just interested in the cost per download.”
The company is eager to see how far the idea of brand integration can go, and says it is willing to consider a higher split of revenue for deeper brand integrations.