IGA has signed deals to deliver advertising into games made by three developers.
French studio Cyanide, British Eidos-owned Morpheme, and UK-based Staggan have all signed contracts to serve up dynamic ads in their games.
Sports games Pro Cycling Manager (by Cyanide) and United Football (from Staggan) will now include dynamic billboards.
Meanwhile the deal with Morpheme is a portal-wide casual game deal with dynamic ads and interstitial video clips shown before and after play on gimme5games.com.
“We are thrilled to partner with these accomplished game studios. By aggregating their unique reach in our network it allows us to offer advertisers a strategic medium to reach millions of consumers through targeted dynamic advertising with highly measurable results,” said Justin Townsend, CEO, IGA Worldwide.
“Cyanide, Morpheme, and Staggan are some of the most forward-thinking studios in the industry and we look forward to working together.”