The latest gaming trends from Neilsen lend fresh support to the theory that mobile gaming is cutting into territory once dominated by handheld systems.
"66% of households with kids that own a DS, PSP, or 3DS also have an iOS device in the home," Neilsen said via twitter.
But another tweet pointed to clearer skies, saying: "Increased gaming time suggests cross-platform play can be additive to, not just cannibalistic of, existing gameplay hours."
In addition, nearly half of all kids aged 6-12 game on a Nintendo DS, "an astonishing reach".
Android is more popular among adults aged 25-34, while iOS is more evenly distributed across all age groups.