Unity expands again with Shanghai office

Company now has local support offices in nine countries
Publish date:
Social count:
Company now has local support offices in nine countries

Games engine vendor Unity has opened a Shanghai office as part of a wider bid to expand into China, the company has announced.

The new base, led by new region manager Allen Foo, will provide support and sales services in the region.

The games engine company now has offices in Canada, Denmark, England, Japan, Korea, Lithuania, Sweden, and the United States.

Unity, which allows developers to download and use its engine for free, said the Shanghai base “represents the first of a series of strategic commitments to support the fast-growing number of Chinese developers”.

Licence agreements have already been made with local technology companies China Cache and Qihoo 360.

“We’ve been aggressively expanding Unity into Asia for over a year and opening offices in Shanghai is a big move for us to meet high demand in China,” said company CEO David Helgason.

“Partnerships with key Chinese internet firms, agreements with local software resellers, and opening of the China office are all part of a dedication to support the Chinese development community as intensely as we’ve supported it in the west,” he added.



The Shanghai Power

China isnâ??t just the country with the higest population, itâ??s also a major player in the games industry. Lai Ke Yan offers up a glimpse into the marketâ?¦