Games engine vendor Unity has opened a Shanghai office as part of a wider bid to expand into China, the company has announced.
The new base, led by new region manager Allen Foo, will provide support and sales services in the region.
The games engine company now has offices in Canada, Denmark, England, Japan, Korea, Lithuania, Sweden, and the United States.
Unity, which allows developers to download and use its engine for free, said the Shanghai base “represents the first of a series of strategic commitments to support the fast-growing number of Chinese developers”.
Licence agreements have already been made with local technology companies China Cache and Qihoo 360.
“We’ve been aggressively expanding Unity into Asia for over a year and opening offices in Shanghai is a big move for us to meet high demand in China,” said company CEO David Helgason.
“Partnerships with key Chinese internet firms, agreements with local software resellers, and opening of the China office are all part of a dedication to support the Chinese development community as intensely as we’ve supported it in the west,” he added.