WildTangent signs in-game ad deal with Ludia

Firm to become exclusive in-game ad partner for Ludiaâ??s 2009 range, which includes American Idol and Price is Right
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Canadian interactive entertainment distributor Ludia has signed a deal with ads specialist WildTangent that will see the firm become the exclusive in-game advertising partner for Lucia’s 2009 lineup.

The agreement includes titles such as American Idol, Price is Right and Press Your Luck, and spans platforms including Wii, DS, PC, Mac, iPhone and iPod Touch.

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