Microsoft has announced that it too has conjured one million day one sales of its new console.
That means Xbox One matches PS4's 24 hour numbers, although of course Microsoft's machine yesterday arrived in 13 territories whereas Sony launched into just the US and Canada on its first day.
It goes without saying that the numbers represent a new Xbox record.
In the first 24 hours gamers have killed over 60m zombies in Dead Rising 3, driven over 3.6m miles in Forza 5, conjured over 7.1m combos in Killer Instinct and defeated 8.5m foes in Ryse.
Our sister-site MCV has the full story.