Social games kingpin Zynga is to launch a new IP in the build up to its postponed plan to go public.
The company is thought to be waiting until at least November to publicly list its shares, and another blockbuster game is hoped will reignite excitement surrounding the company.
The new social game, called Adventure World, appears to be a more quest-focused game than Zynga’s famous resource management games such as Farmville and Cityville.
Investors had been gripped by social network fever when Zynga filed for an IPO in July. It is thought the move could value Zynga at $10-20 billion.
Many analysts said the feeling across Wall Street was that new digital media companies, from Faceboook to LinkedIn, had perceptibly huge potential for returning on investment.
But the US and European markets were thrown into disarray this month as confidence in both zones had plummeted.
The sudden and swift market anxieties were triggered by the politics surrounding America’s need to raise debt levels, and fears over Eurozone nations defaulting on loan payments.
That in itself led investors to carefully back safer bets, particularly gold, instead of take chances with new social media groups.
In turn, Zynga allegedly decided to ‘delay’ its IPO until at least November. By that stage, Adventure World will have been released and, going on Zynga’s outstanding track record, could generate excitement around the social game studio once again.