Electronic Arts has no desire to return to the games-film licensing business that it once made a fortune from, a key exec at the firm has said.
EA Games label president Frank Gibeau told Develop that film licence-based games, such as James Bond and Lord of the Rings, no longer deliver attractive margins for publishers.
If you want to make a hit, you have to give a game time to get to quality,” he said.
The days of licensed-based, 75-rated games copies are dead like the dinosaur.”
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