Betway has signed a six figure sponsorship deal with Ninjas in Pyjamas to become the organisation’s headline sponsor.
The deal gives Betway content usage rights, onsite branding at the NiP gaming house and full player access, along with jersey branding. The company will use this partnership to give fans a better look at the world of NiP with exclusive access to the gaming house, regular interviews with team coach Björn ‘threat’ Pers and giveaways.
“As sponsors of West Ham United of the Premier League in England, we constantly engage with supporters to give them insight into the club they wouldn’t get anywhere else,” said Betway’s Anthony Werkman. “It’s with these ideals, values and mission in mind that we partnered with NiP. They have a huge fan-base all over the world and we are tremendously excited to provide exclusive, behind-the-scenes content on a regular basis as we follow the team’s quest to be the best.”
Hicham Chahine, CEO of Ninjas in Pyjamas, said: “We are thrilled with the opportunity to work closely with the leading eSports betting company and are certain the partnership will allow us to continue to grow our legacy to give our millions of fans around the world unforgettable experiences they will remember for a lifetime. #GONINJAS”