ELEAGUE has partnered with GEICO to launch the GEICO ELEAGUE Amateur Series, a series of esports competitions aimed at amateur level players.
The collaboration will kick off with a Street Fighter V tournament at Pax West, which runs from September 1-4 in Seattle.
The event will be livestreamed on both ELEAGUE and GEICO's Twitch channels.
“This partnership with GEICO provides an exciting opportunity for ELEAGUE to develop a deeper connection with the amateur esports community,” said Craig Barry, EVP and chief content officer at Turner Sports, who own ELEAGUE.
“We’re looking forward to broadening the reach of ELEAGUE, while providing an additional opportunity for amateur gamers to compete in an environment that closely mirrors the professional esports experience.”
“The Fighting Game Community has grown by leaps and bounds into one of the most engaging and passionate fan bases in all of esports," said Vince Giampietro, GEICO senior marketing manager. “From day one, we’ve made it our goal to support the gaming community and we are excited to strengthen our relationship with Turner Sports in this new endeavor.”
The tournament will start with three online qualifiers, and the top 16 finishers will travel to PAX West where they'll compete for the top prize. They'll be joined by 16 other player who will be qualifying on site at the event.
Prizes haven't yet been revealed, nor have details of the events production or talent team, but this will all be released in the next few weeks.