Natus Vincere has announced a new sponsorship deal with Russian travel search engine Aviasales.
Exact details of the deal have not been announced, but it is rumored to be a considerable amount of money easily in the six figures. One part of the deal that was disclosed is that the company will be sorting all of NaVi’s travel from now on.
The deal was compared by the company to sponsoring Manchester United, which would suggest they have some big expectations in terms of returns and engagement.
This makes Aviasales the first major non endemic Russian company to enter the world of eSports, although this year alone has seen western companies such as Visa and Ausi sign big sponsorship deals.