Minute Media, a large sports media company that owns the likes of 90min and 12up, has announced its plans to venture into the world of eSports coverage.
The company has managed to raise $15 million through VC funding to expand its operations, with the launch of its new eSports service being a key area of the funding spending plan.
The site will follow the format of Minute Media’s other sites, where content will come from the fans and influencers with a focus on curated short form content. They hope to be able to secure partnerships with teams and events to get behind the scenes content for their audience.
“We believe that Minute Media will become the world leader in the digital sports industry, particularly for the millennial generation, an attractive audience for Minute Media partnerships with both advertisers and publishers,” said Boaz Dinte, a managing partner at Qumra Capital, who led the investment round.