Baseball giants the New York Yankees announced Thursday that they are making a move in the world of esports as they enter an investment partnership with Vision Esports, the largest shareholder of three esports companies, including Echo Fox.
Vision Esports are the largest shareholder of Echo Fox, Twin Galaxies and Vision Entertainment, and the Yankees will be looking to accelerate growth and grow the brand awareness of the three organisations with the team-up.
A statement, released to Twitter today, is below.
"The New York Yankees are thrilled to partner with Vision Esports and its diverse portfolio of esports companies," said Hal Steinbrenner, managing general partner and co-chairperson of the New York Yankees in a statement.
"Guided by an impressively skilled and sports-savvy leadership team, Vision Esports is transcending the industry with a bold, innovative approach to their business, and we are excited to enter into this dynamic arena as their partner."
The Yankees are probably one of the best known sports teams in the world, with 27 World Series titles. Their iconic pinstripe uniform and Yankees logo are known the world over, and their steps into esports will no doubt boost the profile of the industry, and the esports organisations directly involved.