The Madison Square Garden Company (MSG) has hired esports veteran Nick Allen to head up its fledgling esports division, showing MSG’s continued push into the esports space.
MSG own a string of venues and sports teams, and recently invested into esports outfit CounterLogic Gaming (CLG), allowing CLG to purchase an NA LCS permenant partnership slot, which is a form of franchising that required a $10m buy-in.
Allen is a perfect figure to take them forwards. Allen is known for his work for IGN helping to create the IGN ProLeague, a series of popular League of Legends and StarCraft II events, in addition to several years with Riot Games themselves, after joining as their esports operations manager in 2013, followed by a stint with Twitch, where he became the company’s vice president of esports in July 2015.
We could see many more live events as part of Allen’s tenure, and creating large-scale live ticketed events has been a mark of his career so far.
Allen will hold the title of vice president of esports, and according to a press release he’ll be "responsible for driving the company’s efforts to expand its presence in the esports industry, with a primary focus on operating Counter Logic Gaming.”