eSports betting platform Unikrn has allayed fears of corruption as it launches its UK division.
Established by former-Microsoft exec Rahul Sood last November, the firm has partnered with Australian wagering outlet Tabcorp to allow UK consumers to watch and place bets on pro-gaming.
“There’s never been a better time to introduce eSports betting,” Sood told MCV.
“The convergence of gamers, tournaments and global spectators has exponentially increased in the last couple of years.
“eSports has never been bigger; audiences topped 205 million viewers in 2014, it’s now as big as the NHL.”
When asked whether the eSports sector was mature enough to support the introduction of betting, given past controversy over corruption, he replied: “Absolutely; the market is global, and it’s growing.
“There is no better way to increase engagement on sports than through betting. Corruption happens in all sports and eSports is growing in popularity everyday, so concerns about corruption are amplified by the fact that it is new.”