Three online giants have been added to the London Games Conference schedule.
Next week’s central London day-long conference on games marketing has added Facebook, Google and Yogscast to an already-impressive line-up that includes Buzzfeed, IGN, Curse, Gamer Network, PlayStation, Parker Consulting, Respondez and Green Man Gaming.
The full schedule can be found below.
Tickets cost £349 and can be booked here: discounts are available for UKIE, TIGA and Game Republic members with special codes.
London Games Conference takes place at One Wimpole Street, near Oxford Circus and Bond Street tube stations.
The event starts at 10am (registration 9am) with plenty of networking opportunities along with talks from 11 experts who can talk you through building better reach and engagement in your marketing campaigns.
9:00am – 9:50am: Registration & coffee
9:50am – 10:00am: Conference Start: Introduction by James Binns, Conference Chairman
10:00am – 10:30am: BuzzFeed Presents: More Than Just Good – Creating Shareable Content?
Philip Byrne, Creative Director at BuzzFeed UK, will talk on the history of the business and their unique approach to content. Buzzfeed has been a leader in native advertising and commercial content. Using real life examples from the games market he will share insights into engagement and reach.
10:30am – 11am: IGN: A Games Media Publisher’s Perspective?
Geoff Inns, International Managing Director at Ziff Davis, Inc., talks about the issues in games media that affect both media and games publishers.
11am-11:30am: Coffee/Tea Networking Break
11:30am-12.00pm: EGX 2014 Feedback: See how games and gamers connected at the UK’s biggest gaming event
Rupert Loman, Founder and CEO of Gamer Network will share the experience learnt from building EGX into Europe’s premier live gaming event. Loman will share detailed data about the benefits of live engagement with gamers. He’ll show changing trends in UK gamers, mapping direct feedback against Metacritic scores, examining changes year on year and detailing console ownership expectations.
12:00pm – 12:20pm: From like to love. The hunt for the C word. Commitment.
Sarah May Wellock, Lead Community Manager at Sony Xdev Studios Europe on building thriving communities that play, create and share.
12:20pm – 12:50pm: How much should you invest in marketing?
Nick Parker, CEO and Founder Parker Consulting will share marketing investment levels across mobile, PC and console and the results that investment is delivering.
12:50pm – 1:50pm: Networking Lunch
1:50pm – 2:20pm: Speaking to Global Game Communities with Local Sentiment
?Nathan Lindberg, Vice President, Global Sales at Curse Gaming on how to further relationships with the global gaming community with a focus on UK market needs.
2:20pm – 2:50pm: The Art of Growing your Game?
Facebook will be represented by Rick Kelley, Global Director of Gaming Sales. Rick will speak on how your advertising can cost less by engaging more.
2:50pm – 3:20pm: Google: Get discovered and reach more users
?Rupert Whitehead is Developer Relations Regional lead at Google. In a world of increasing competition to get your game discovered by users he’ll look at what you can do to lift yourself from the rest of the noise.?
3:20pm – 3:50pm: Coffee/Tea Networking Break
3:50pm – 4.10pm: Post-release customer engagement
?Jay Patel, Respondez Director will speak on how they have worked with Ubisoft to deliver brilliant customer service.
4.10pm – 4:30pm: How YouTube has redefined games discovery
Rich Keith, General Manager at Yogscast, will talk about how YouTube has created a direct link between content and video games sales. He’ll use real life examples and data to describe the opportunities and challenges in the video medium.
4:30pm – 4:50pm: Driving sales on digital platforms
?Paul Sulyok, Founder and CEO at Green Man Gaming on how Playfire is reinventing social shopping.
4:50pm – 5:00pm: Chairman’s remarks: Conference Close
5:00pm: Networking Drinks