Former EA creative director Amy Kalson joins Sybo Games

Sybo Games has appointed Amy Kalson as senior game developer. Kalson previously worked at EA as creative director and at Disney Interactive as senior design producer, and has also contributed to brands including Bejeweled and The Sims.

In her new role, Kalson will play a key role in the continuing development of Sybo’s existing games, as well as helping to design and create new titles. She will also be using her expertise in AI to enhance the overall game experience of Sybo’s portfolio, focusing on analysis, narrative and player behaviour.

Mathias Gredal Nrvig, CEO at Sybo, commented:"Sybo is committed to creating unparalleled universes and evergreen game releases that transcend generations. As a result, we continually seek outstanding designers and developers that will bring to our company and properties game-changing creativity and extensive expertise.

"Amy Kalson is such a creative talent, possessing an impressive track record of success and keen knowledge of the growing AI domain that will contribute towards taking our projects even further in the critical areas of character relationships and player interactivity."

Kalson added: The big question for me is how people create emotional connections, the use of AI experiences in developing games – even if we’re not talking creating self-sustained characters – will reveal lots of secrets in how we fall in love as a player. Working at Sybo I will get my insights into one of the most devoted and largest fan groups in mobile gaming, and I am really excited to develop my expertise on both existing and new games here."