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GAME: Day one important for Kinect

Though Microsoft’s long-term approach to Kinect will undoubtedly lead to a long tail for Kinect on the High Street, retailer GAME has told MCV that the new peripheral needs to be an instant success.

Day one will be important,” trading director Adam Davis explained. How can it not be when you consider the size of the marketing and PR that Microsoft is putting into it?

We are treating it like it is a new gaming platform. So it is important for us that we do get behind it from day one. But I agree, this is about a long burn for both us and Microsoft.”

To read MCV’s full interview with Davis, and read the thoughts of Adsa’s Alastair Islip on next week’s massive hardware launch, click here to head over to our full feature.

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