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GAME prepares trade-in push around PS4 Pro and Scorpio

Mid-cycle console upgrades will be a boon for specialist retail, says GAME.

The firm told MCV that it expects existing PS4 and Xbox One owners to trade-in their old consoles against the upcoming PS4 Pro and Xbox One Scorpio. This in turn will see more pre-owned consoles sold, resulting in an increase in console owners, says CEO Martyn Gibbs.

[Mid-cycle releases] are great for the market and for the specialist retailers within that market,” he told us. The trade-in model that we have really supports more people to be able to participate in the new consoles quicker. When PS4 Pro comes out, we expect to be trading-in and then re-selling PS4s quickly, which we believe will build the population of people playing PS4s.”

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